CXO Blended Program

Chief Marketing Officer

START

September 30, 2024

DURATION

8 months

Online, In-person and live virtual

PRICE

US$18,000

*Flexible Payment Options Available

LANGUAGE

English

Limited spots. enroll now to ensure your place.

WHY ENROLL IN THIS PROGRAM?

Immersive 8-month learning
for senior executives

In-person experience
on the Miami Herbert campus

Access to a worldwide ecosystem and network composed of Miami Herbert faculty and senior executives

Learning Journey

The program offers new and immersive learning for current managers and high-potential leaders with measurable expertise who aim to become successful C-suite executives.

Address the strategic management of human resources through the efficient recruitment of candidates and integration of each individual’s specific strengths.

Delve into consumer motivation, behavior, and data analysis for informed marketing strategies. It covers theories, research methods, and influencing consumer decisions.

Master the fundamentals of AI, leverage creative generative AI, and navigate the ethical adoption of AI for marketing success in today’s data-driven landscape.

Discover key business concepts, from strategic planning’s value impact to Customer Lifetime Valuation (CLV) for marketing optimization. Learn how marketing influences cash flow, efficiency, pricing, advertising, and profitability.

Premium Access /
Miami Herbert ecosystem

You will join University of Miami Herbert Business School faculty on campus for an immersive learning experience.

Exclusive Webinars

You will have special access to sessions with faculty and experts to stay up to date with the latest trends in your sector.

Professional Networking

You will collaborate with other professionals from similar fields throughout the program and maintain your connections through the UMiami Alumni network.

Key takeaways:

Miami Herbert in Numbers

in Florida, according to Poets&Quants Best Undergraduate Business Schools of 2023

in the United States for Custom Professional Education Programs in the Financial Times ranking

TRIPLE
CROWN

we are in the top 1% of business schools with AMBA, EQUIS, and AACSB accreditation

LEARN FROM FACULTY IN OUR CXO BLENDED PROGRAMS

Dr. Valeria Alterman

Assistant Professor, Management Department, Miami Herbert Business School

CAGLAR IRMAK

Department Chair and Professor of Marketing

DR. JOSEPH JOHNSON

Associate Professor of Marketing

ADMISSION PROCESS

To be considered as an eligible candidate, please proceed with the following steps:

01

Candidacy fee

Pay the non-refundable candidacy fee and fill out the application form with the required information.

02

Interview

Our Admissions Department will contact you to initiate the telephone interview process.

03

Results

Wait for the results from our Admission Committee. If you are accepted into the program, you will then be able to make a secure payment.

04

Confirmation

Your place in the program will be confirmed, and you will receive a welcome email with the next steps.

Admission fee

Round 1

August 19, 2024

US$200

Round 2

September 16, 2024

US$300

Round 3

September 30, 2024

US$400

What is included in the fee?

Frequently Asked Questions

What does the face-to-face week on the Miami Herbert campus consist of?

This week is pivotal to your learning journey with us. You will meet and interact with program faculty and participants with whom you have engaged online over the past eight months. The experience will culminate in a memorable graduation ceremony.

What is the Miami Herbert approach to online learning?

We are reinventing executive education. Our online programs provide highly effective content delivered in a collaborative and engaging format that stays true to the quality of the Miami Herbert experience. As a participant, your learning journey will take place through one of the world’s most innovative, technology-driven e-learning platforms.

How will I interact with other program participants?

Throughout the course, you will have opportunities, including discussion forums and the virtual student lounge, to connect with classmates and grow your network. Live sessions and webinars that unfold in an engaging and collaborative learning environment also allow you to ask questions, clarify doubts, and share information with your instructors, teaching assistants, and fellow participants in real time. The in-person week on campus is the ultimate venue for strengthening personal and professional ties that can last a lifetime.

What evaluation criteria will you apply for me to successfully complete the program?

To ensure your successful completion of the program, we will evaluate your progress based on the following criteria:

• You will be required to carry out and submit assignments and participate in discussion forums.

• Regular self-assessment tests will be conducted to evaluate your understanding of the course material and your ability to recall and apply key concepts.

• You will be required to solve individual case studies that simulate real-world scenarios. Your approach, analysis, and proposed solutions will be evaluated to assess your critical thinking and problem-solving abilities.

You will need to maintain an average score of at least 80% for each module throughout the program.

Enroll now and save your spot.