Unlock AI's potential for growth, stronger leadership and strategic transformation

Recent artificial intelligence (AI) breakthroughs have made its application an indispensable tool for unlocking advanced data insights, driving leadership decisions, and shaping organizational strategies. Miami Herbert's 8-month certificate program empowers experienced executives, middle managers, and C-suite leaders to take the next step and discover how to master AI-driven solutions across marketing, human capital, and governance, by equipping them to explore, implement, and align AI with their business objectives for growth and competitiveness on projects and organizational strategy.
From predictive analytics to emerging technologies, you will be able to integrate AI into workforce planning, design personalized campaigns, and address ethical challenges to drive transformative change. Through four focused courses related to marketing, technology, leadership, and human capital strategies—you'll gain the aptitude to lead AI adoption industry-wide, forecast trends, segment data, and create impactful AI-powered strategies that navigate AI's complexities and strengthen your leadership caliber within digital transformation.
Why Enroll this Program
Master AI-driven strategies and algorithms to align business goals and market opportunities.
Leverage AI and analytics to enhance marketing, HR, and operations decision-making.
Develop scalable AI solutions for sustainable business transformation and innovation.
Implement AI-powered technologies to improve customer engagement and workforce management.
Address ethical challenges in AI, including bias mitigation and responsible use.
Drive organizational change with leadership strategies that integrate AI into core business functions.
IN THIS PROGRAM, YOU WILL:
01
Analyze, explore, and master AI-driven marketing to forecast trends, segment data, and target audiences.
02
Integrate advanced algorithms and analytics seamlessly into your organizational strategy to improve data insights.
03
Master strategic HR skills to align talent with business goals, enhance recruitment, optimize performance, and drive employee growth and retention
04
Learn to manage cybersecurity risks, leverage data and AI, and harness platform strategies to build a competitive edge for your organization.
05
Gain practical insights from real-world case studies on AI ethics and how to apply winning formulas while recognizing AI's ethical limitations.
06
Develop the frameworks and practices needed to implement a technology strategy that drives business success, digital transformation, and innovation.
WHO WILL BENEFIT FROM THIS COURSE?
- 01 Senior executives (CTOs, CEOs, CMOs) looking to integrate AI technologies into strategic initiatives and drive organizational transformation for future growth.
- 02 Directors of strategy or innovation who aim to leverage AI for competitive advantage and enhance productivity in a rapidly evolving landscape.
- 03 Senior managers and team leaders with experience overseeing cross-functional teams or major projects who are ready to adopt AI solutions to enhance operation efficiency and decision-making.
- 04 Business leaders in technology-driven roles who want to pioneer AI's business applications to strengthen collaboration between technology and leadership teams while unifying objectives.
- 05 Professionals with between 10-20 years of experience seeking to transition into AI-focused leadership roles that will elevate their careers to new heights.
- 06 Professionals in various industries—from finance, healthcare, manufacturing, marketing, or government—ready to apply tailored AI solutions in their respective sectors.
Participants are required to have:
- 01 A minimum of 10-20+ years of professional experience in business management, strategic planning, or operations.
- 02 At least 3 years of experience in developing company culture, technology and innovation projects, or business strategy and development.
COMPETENCIES
- 01 Boost marketing campaign with AI tools for better segmentation, branding, and CRM strategies.
- 02 Enhance your technological strategy for improved data, processes, and actionable consumer insights.
- 03 Master human capital strategies, from hiring to retention and adaptive workforce planning.
- 04 Predict trends and consumer needs with advanced market analysis and AI-powered insights.
- 05 Address AI ethics, focusing on transparency, bias mitigation, and data accountability.
- 06 Enhance marketing strategies by integrating AI-driven insights and tools for innovation.
COURSE MODULES

Module 1: Human Capital and Talent Strategies
Strengthen human capital with HR strategies that fortify talent potential, ensure workforce longevity, and drive lasting sustainability.
- Ideal Job Creation and Description
- Planning and Recruitment
- Talent Selection
- Training and Professional Development
- Performance Management
- Compensation
- Retention and Separation
- Ethics in a Global Environment

Module 2: Technology Strategy
Thrive with a tech strategy that embraces disruption, integrates AI and analytics, and secures systems to lead in a competitive landscape.
- Vision for Technology
- Managing Cybersecurity Risks
- Technology Business Cases
- Technology Strategy Implementation
- Data Strategy
- Managing Artificial Intelligence
- Platform Strategy
- Disruptive Innovation

Module 3: Mastering AI: Shaping the Future of Business and Leadership
Leadership demands vision and insight—leverage AI, ML, emotional intelligence, and ethics to truly shape lasting leadership excellence.
- AI Fundamentals
- AI Economics and Strategy
- AI Creativity and Learning
- AI Automation and Augmentation
- AI Leadership and Algorithmic Management
- Building a Data-Driven AI Organization
- Responsible, Trustworthy and Sustainable AI
- Emotional Intelligence (EI) and Artificial Intelligence (AI)

Module 4: AI and Analytics for Strategy Marketing
Unleash your marketing vision with AI-driven strategies in CRM, segmentation, and pricing—while confronting risks for a winning advantage.
- The AI Revolution, AI Models, and Analytics for Segmentation
- AI, New Product Development, and Branding
- AI in Advertising and Media Management
- AI and Customer Relationship Management
- AI in Sales and Distribution
- AI and Analytics in Pricing and Revenue Management
- Generative AI and Marketing
- Generating AI-Powered Marketing Strategies
NEXT STEPS...
MEET THE FACULTY

Dr. Marie Dasborough, PhD

Dr. Marie Dasborough, PhD
Dr. Marie T. Dasborough is a professor at the University of Miami’s Herbert Business School, known for her expertise in leadership, emotional intelligence, and organizational behavior. Her research focuses on the role of emotions in workplace dynamics, exploring how emotional intelligence influences leadership effectiveness, ethical behavior, and employee well-being. Dr. Dasborough’s work has advanced understanding in these areas, contributing valuable insights into the connections between emotions, leadership, and team performance.
An award-winning educator, Dr. Dasborough is recognized for her innovative teaching and mentorship. Her engaging approach not only impacts her students but also enriches academic and professional communities. She frequently presents her research at prominent conferences and collaborates on projects that support positive workplace culture and effective leadership practices.
A dedicated contributor to her field, Dr. Dasborough remains active in academic and professional circles, working closely with organizations and scholars to shape best practices in leadership and workplace psychology. Her work continues to inform strategies for building emotionally intelligent, ethical leaders who foster supportive work environments.

Dr. Ingrid Vasiliu-Feltes

Dr. Ingrid Vasiliu-Feltes
Dr. Ingrid Vasiliu-Feltes is a visionary leader operating at the intersection of academia, business, government and not-for-profit sectors, recognized globally for her deep tech diplomacy and digital ethics efforts.
With over two decades of executive experience, she has held numerous high-impact leadership roles and has extensive complex system integration expertise, driving the development of responsible, inclusive, diverse, sustainable AI, blockchain and other deep tech innovation ecosystems at a regional, national or international level.
Her unique background positions her as a thought leader on how emerging or frontier technologies are posing unique ethical challenges and are reshaping law, regulatory frameworks, corporate governance, risk management, compliance and enterprise digital strategy.
She is an alumna of MIT, Harvard, Stanford, Columbia University, and University of Miami's Herbert Business School.
She is a Lean Six Sigma Master Black Belt, holding executive certifications in AI, Blockchain, Finance, Mediation, Tech Diplomacy, Human Rights, and Ethics.
She has served as an expert advisor to numerous Fortune 100 and 500 companies, US DOD, IEEE, NIST, and EU, UN or G20-affiliated organizations, guiding them on strategic decisions around digital transformation, digital risk governance, digital trust, and digital cyber-ethics orchestration.

Dr. Robert Plant, PhD

Dr. Robert Plant, PhD
Dr. Robert Plant’s is an associate professor and the chair of the Department of Business Technology at the Miami Herbert Business School and director of the Intelligent Computer Systems Research Institute. Dr. Plant’s current research focuses on labor economics and the ways in which AI technology is impacting the workforce.
Dr. Plant has written for The World Today, a publication by the renowned think tank Chatham House, as well as the China People’s Daily and Financial Times. Additionally, he is a regular contributor to the Wall Street Journal online in its Leadership Expert section, Forbes, NPR, the New York Times, Time Magazine, and Money Talk Radio. Dr. Plant is also a recognized authority on technology issues and frequently writes for the Harvard Business Review.
Dr. Plant earned his PhD in computer science, specializing in artificial intelligence, from the University of Liverpool in England. Prior to this, he pursued his studies in computation at Wadham College, Oxford University.
Has held visiting teaching and research positions at Templeton College, Oxford University, England; Universidad Gabriela Mistral, Santiago, Chile; and Wuhan University, P.R. China.

Dr. Robert Gregory, PhD

Dr. Robert Gregory, PhD
Dr. Robert Gregory's research focuses on novel phenomena related to digital innovation and the transformation of incumbent firms in the context of digital business strategy. His research has appeared in MIS Quarterly, Information Systems Research, Academy of Management Review, and MIT Sloan Management Review, among many others.
He has won multiple awards, including Best Reviewer Award from Information Systems Research in 2017 and MIS Quarterly in 2021, as well as the prestigious Early Career Award from the Association for Information Systems in 2016. He serves as an associate editor for Information Systems Research and senior editor for the Journal of the Association for Information Systems. He is also a founding member and outgoing president of the AIS Special Interest Group on Digital Innovation, Transformation, and Entrepreneurship.
Dr. Gregory joined Miami Herbert Business School in June 2021. Previously, he was a professor of product and project management, as well as digital transformation in the executive education program at the University of Virginia's McIntire School of Commerce. Prior to this, he was an assistant professor of information systems at IESE Business School, Spain, where he taught digital innovation and transformation across the MBA and international executive levels.

Dr. Valeria Alterman, PhD

Dr. Valeria Alterman, PhD
Dr. Valeria Alterman earned her PhD from the Warrington College of Business at the University of Florida. Her research and teaching interests relate to organizations’ human resource management practices and their effects on employee attitudes and behaviors.
Recognizing that the population is aging, most of her research focuses on how human resource practices can support the age-diverse workforce and continued participation of older workers. She also studies how organizations’ compensation practices affect employees’ commitment levels.

Dr. Joseph Johnson, PhD

Dr. Joseph Johnson, PhD
Dr. Joseph Johnson is an Associate Professor of Marketing at Miami Herbert Business School and a member of the AI and Big Data Center at the University of Miami’s Institute for Data Sciences. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, and a doctoral seminar on quantitative methods for marketing management. His current research focuses on the use of artificial intelligence and text-mining tools as a decision aid for managers.
He has created and collaborated in the development of the following initiatives: deep learning algorithms for advertising design and testing; brand management tools using text mining; customer satisfaction and service quality measurement tools using text mining; dynamic optimization methods for retail promotions; media planning tools for big Pharma; digital media analytics for non-profit organizations; the clinic scheduling model for the University of Miami’s clinics; risk models for predicting post-surgery health outcomes.
Dr. Johnson’s research has appeared in leading journals, including the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Optimization Theory and Applications, and IEEE Proceedings of the International Conference of Machine Learning Applications.
Admission Process
01
Application
Fill out the application form and then pay the non-refundable candidacy fee.
02
Review
Our Admissions Department will evaluate your application.
03
Results
Wait for the results from our Admissions Department. If you are accepted into the program, you will then be able to make a secure payment.
04
Enrollment
If you receive an offer of admission, you’ll have 72 hours to pay the enrollment fee and reserve your place.
OUR FLEXIBLE PAYMENT OPTIONS
EARLY REGISTRATION BENEFIT
Secure your place now with a special time-limited tuition benefit.
INSTALLMENTS
Flexible payment options available. Schedule a call with our program advisors to learn more.
GROUP DEALS
Tuition benefits for groups are available upon consultation with an advisor.
Are you part of a group? If two or more of you are interested in a program, you can enjoy exclusive benefits by registering as a group.
Our results-driven training programs are designed to elevate your individual skills, enhance performance, and drive business transformation.
Special group rates
Sign up as a group and take advantage of reduced program fees.
Personalized email template
If company approval is required, we have a personalizable email template for you to showcase how the program will support your growth.
Targeted teaching for today’s industries
Whatever your field, our world-class faculty integrate robust business frameworks with real-world solutions to meet rapidly evolving workforce demands.
Building High-Performing Teams and Fostering Skill Sharing
Inspire your teams and drive business transformation by empowering employees with advanced skills. Create synergies within your organization and cultivate a productive environment for innovation, efficiency, and growth.
FRECUENTLY ASKED QUESTIONS
01 What does the face-to-face immersive week on the Miami Herbert campus consist of?
02 What is the Miami Herbert approach to online learning?
03 How will I interact with other program participants?
04 What evaluation criteria will you apply for me to successfully complete the program?
To ensure your successful completion of the program, we will evaluate your progress based on the following criteria:
- You will be required to carry out and submit assignments and participate in discussion forums.
- Regular self-assessment tests will be conducted to evaluate your understanding of the course material and your ability to recall and apply key concepts.
- You will be required to solve individual case studies that simulate real-world scenarios. Your approach, analysis, and proposed solutions will be evaluated to assess your critical thinking and problem-solving abilities.
You will need to maintain an average score of at least 80% for each module throughout the program.