Caglar Irmak is a Professor and the Department Chair of Marketing at Miami Herbert School of Business. Irmak earned his Ph.D. from Baruch College, City University of New York, in 2007. His research focuses on health-related decision-making, inference-making, and perception in relation to product preferences, usage, valuation, corporate social responsibility, and prosocial behavior. Irmak’s teaching expertise focuses on consumer behavior and international marketing.
Additionally, he is the author of several research articles, including Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns, found in the Journal of Marketing Research, pages 755-770 (2020).