DR. JOSEPH JOHNSON

Associate Professor of Marketing, Miami Herbert Business School

Dr. Joseph Johnson is an Associate Professor of Marketing at Miami Herbert Business School and a member of the AI and Big Data Center at the University of Miami’s Institute for Data Sciences. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, and a doctoral seminar on quantitative methods for marketing management. His current research focuses on the use of artificial intelligence and text-mining tools as a decision aid for managers.

He has created and collaborated in the development of the following initiatives: deep learning algorithms for advertising design and testing; brand management tools using text mining; customer satisfaction and service quality measurement tools using text mining; dynamic optimization methods for retail promotions; media planning tools for big Pharma; digital media analytics for non-profit organizations; the clinic scheduling model for the University of Miami’s clinics; risk models for predicting post-surgery health outcomes.

Dr. Johnson’s research has appeared in leading journals, including the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Optimization Theory and Applications, and IEEE Proceedings of the International Conference of Machine Learning Applications.

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