ONLINE EXECUTIVE EDUCATION

Creating Winning Business Strategy

Unlock insights to drive market prominence and sustainable success.

START DATE
To be confirmed
DURATION
3 weeks
Live Online
PRICE
US$2,400
LANGUAGE
English
Limited spots. Enroll now to ensure your place.

Position your organization for success by refining its strategy and leveraging your competitive advantage, scope, and branding.

This three-week course dives into business-level strategy, focusing on how to position your firm to stand out and thrive in its industry. Delivered in a dynamic, live online format designed for amplified immersive learning, the course features experiential exercises, practical frameworks, and engaging discussions.

$107B

is the global market revenue forecast for AI in marketing in 2028.

Source: WebFX

88%

of marketers leveraging AI say the technology has helped them personalize the customer journey.

Source: WebFX

50%

of the marketers surveyed are concerned about AI-related data privacy and ethics.

Source: WebFX
 

LIVE SESSION TOPICS

  • Learn how to conduct an industry analysis
  • Examine how industry structure affects profitability
  • Identify ways to mitigate negative effects of industry structure
  • Develop a foundation for navigating competitive dynamics
  • Explore the key business concepts of competitive advantage and competitive scope
  • Discover how business strategy can mitigate negative effects of industry structure
  • Identify competencies to develop that are consistent with your business strategy
  • Apply industry analysis concepts to the Cineplex case context
  • Apply business strategy concepts to the Cineplex case context
  • Integrate industry analysis with business strategy decisions
  • Understand how industry forces and business strategies affect competitive dynamics
  • Discover cutting-edge techniques to distinguish business based on its DNA
  • Analyze ways to develop and use brand codes to signal quality differentiation
  • Recognize the importance of anchoring branding messaging to Brand DNA over time
  • Apply course lessons to create or revitalize your business strategy
  • Articulate and present your strategic plan
  • Integrate feedback to create an action plan for developing a winning strategy

In this course, you will:

  • Deploy the Five Forces Industry Framework to assess profitability drivers and develop strategies to mitigate negative industry dynamics and improve market positioning.
  • Analyze an industry’s structure to understand the forces shaping competition pressures and profitability.
  • Develop and design winning business strategies through strategic planning that leverage competitive advantage and competitive scope.
  • Differentiate a business’s unique value proposition by investigating its “Brand DNA” and brand codes to establish long-term competitive advantage, a distinct market identity, and stay ahead of industry changes.
  • Interpret case studies, like the Cineplex example, to understand the interaction between industry forces and business strategy.
  • Create actionable strategic plans, confidently present them, and integrate feedback to refine business strategies for long-term success.
Certificado del Programa CXO Blended Program en Miami Herbert Business School

Miami Herbert in Numbers

#24

in the world for Custom Executive Education Programs in the Financial Times ranking.

#1

in Florida according to Poets & Quants’ Best Undergraduate Business Schools of 2024 ranking.

#5

among U.S. Custom
Professional Education
Programs in the Financial Times ranking.

TRIPLE
CROWN

We are in the top 1% of business schools with AMBA, EQUIS, and AACSB accreditation.

Who Will Benefit from This Course?

  • Professionals interested in building a solid foundation in industry analysis and business strategy
  • Executives looking to refine their current business strategy or reposition their business
  • Entrepreneurs or business leaders aiming to integrate strategic concepts with modern branding techniques
  • Relative novices eager to build confidence in applying strategic frameworks

Meet the Faculty

Dr. John M. Mezias

Associate Professor, Management, Miami Herbert Business School
Dr. John M. Mezias is a tenured faculty member at the University of Miami’s Miami Herbert Business School. He received his BS, MS, and PhD degrees from New York University’s Stern School of Business. He teaches Executive MBAs, MBAs, PhDs, and Custom Executive Programs at the University of Miami and has also taught executive programs for INSEAD, London Business School, and Seoul National University. His teaching accolades include six Excellence in Teaching Awards from MHBS and the Most Popular Professor Award from BusinessWeek Magazine’s Survey of University of Miami MBAs.
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LO QUE OPINAN NUESTROS PARTICIPANTES

José Carlos Rivera Rodríguez

Chief Information Officer, Store Management System, LLC.

“El programa me ha dado un ‘mindset’ diferente. Ahora entiendo procesos, tecnologías y la importancia del estratega de marketing en una organización para poder mejorar las entrategias tecnológicas y que estas aporten valor a la organización”.

Juan Arturo Jimenez García

Chief Information Officer, Store Management System, LLC.

“Excelente experiencia. Se aprenden muchos contenidos actualizados con ejemplos muy concretos y puntuales. Las sesiones son enriquecedoras y los casos de estudio se pueden aplicar a la realidad”.

Enroll now and save your spot.
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