ONLINE EXECUTIVE EDUCATION

Leading Transformation in an AI Era

Harness AI to drive growth, manage risks, and overcome resistance to change.

START DATE

January 30, 2025

DURATION

3 weeks

Live Online

PRICE

US$2,400

LANGUAGE

English

Enroll now to receive a 15% tuition reduction. Only until December 19, 2024

Unlock the value of AI and seamlessly integrate it into your business processes, products, and decision-making for transformative impact.

This three-week course dives into business-level strategy, focusing on how to position your firm to stand out and thrive in its industry. Delivered in a dynamic, live online format designed for amplified immersive learning, the course features experiential exercises, practical frameworks, and engaging discussions.

$107B

is the global market revenue forecast for AI in marketing in 2028.

Source: WebFX

88%

of marketers leveraging AI say the technology has helped them personalize the customer journey.

Source: WebFX

50%

of the marketers surveyed are concerned about AI-related data privacy and ethics.

Source: WebFX

LIVE SESSION TOPICS

Session 1: AI Economics and Strategy

Assess the economic and strategic impacts of AI
Develop strategies to overcome organizational inertia and complacency in AI adoption
Analyze the economic principles underlying AI, including how to generate and leverage data network effects with AI

Session 2: AI Creativity & Learning

Evaluate the impact and role of generative AI for creative work and AI-driven innovation
Design strategies for leveraging AI to augment human creativity and enhance organizational innovation
Examine the implications of generative AI on human learning and development

Session 3: Leading Transformation in an AI Era

Determine the effect of generative AI on work & the business landscape
Design job roles and workflows that integrate AI to augment human capabilities
Craft strategies for knowledge workers to re-architect their jobs with AI

Session 4: AI Leadership and Algorithmic Management

Evaluate the advantages and disadvantages of algorithmic management systems
Construct an algorithmic management system that balances autonomy and control
Identify leadership challenges in algorithmic management and develop strategies to build trust and psychological safety

Session 5: Data-Driven Digital Transformation

Develop a data-driven transformation strategy
Foster a growth mindset to drive data and AI-enabled change
Scale AI initiatives across the enterprise and achieving AI maturity

In this course, you will:

Examine AI’s influence on work processes and its economic and strategic effects across industries, uncovering both opportunities and challenges.
Craft strategies to break through organizational inertia and drive effective AI adoption by applying economic principles and harnessing network effects.
Refine your algorithmic management systems to effectively balance employee autonomy within your organization.
Build a data-driven roadmap to scale AI initiatives, customized to your organization’s growth stage and AI readiness.
Create strategies to harness generative AI for boosting creativity, innovation, and learning in the workplace.
Develop frameworks to overcome barriers and build a resilient, future-ready organization primed to adapt and thrive.
Adopt an AI-driven mindset that promotes agility and prioritizes ethical values.

Miami Herbert in Numbers

#24

in the world for Custom Executive Education Programs in the Financial Times ranking.

in Florida according to Poets & Quants’ Best Undergraduate Business Schools of 2024 ranking.

among U.S. Custom
Professional Education
Programs in the Financial Times ranking.

TRIPLE
CROWN

We are in the top 1% of business schools with AMBA, EQUIS, and AACSB accreditation.

Who Will Benefit from This Course?

C-suite leaders, senior executives, and directors aiming to leverage AI to streamline operations, unlock new business opportunities, and future-proof their organizations.
IT and technology leaders seeking to enhance strategic problem-solving, automate complex workflows, and drive career advancement.
Experienced consultants aiming to harness AI for informed decision-making, personalized client solutions, and greater efficiency.

Senior leaders looking to harness AI to deepen customer insights, elevate campaign performance, and drive exceptional customer experiences.
Experienced professionals from all sectors looking to deepen their understanding of AI—its history, transformative impact, and practical applications in today’s business landscape.

Meet the Faculty

Dr. Robert W. Gregory

Associate Professor, Business Technology Department, Miami Herbert Business School

Dr. Robert Gregory’s research focuses on novel phenomena related to digital innovation and the transformation of incumbent firms in the context of digital business strategy. His research has appeared in MIS Quarterly, Information Systems Research, Academy of Management Review, and MIT Sloan Management Review, among many others.

LO QUE OPINAN NUESTROS PARTICIPANTES

José Carlos Rivera Rodríguez

Chief Information Officer, Store Management System, LLC.

“El programa me ha dado un ‘mindset’ diferente. Ahora entiendo procesos, tecnologías y la importancia del estratega de marketing en una organización para poder mejorar las entrategias tecnológicas y que estas aporten valor a la organización”.

Juan Arturo Jimenez García

Chief Information Officer, Store Management System, LLC.

“Excelente experiencia. Se aprenden muchos contenidos actualizados con ejemplos muy concretos y puntuales. Las sesiones son enriquecedoras y los casos de estudio se pueden aplicar a la realidad”.

Obtain 15% off for early enrollment