ONLINE EXECUTIVE EDUCATION

Explore, adapt, and capitalize on emerging technologies and trends.

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UNLOCK INSIGHTS, PERSONALIZE CUSTOMER EXPERIENCES, AND DRIVE DATA-DRIVEN DECISION-MAKING FOR UNPRECEDENTED MARKETING SUCCESS

This comprehensive course delves into the pivotal role and potential of artificial intelligence (AI) and analytics in modern marketing practices. Over eight weeks, you will explore topics that include customer segmentation, advertising optimization, branding strategies, and pricing tactics. Through immersive case studies and hands-on exercises, the course underscores practical applications, illuminates the evolving landscape of AI and analytics in marketing, and addresses pertinent ethical considerations, ensuring you emerge adept at navigating the dynamic intersection of technology and marketing.

$107B

is the global market revenue forecast for AI in marketing in 2028.

Source: WebFX

88%

of marketers leveraging AI say the technology has helped them personalize the customer journey.

Source: WebFX

50%

of the marketers surveyed are concerned about AI-related data privacy and ethics.

Source: WebFX
 

Course Modules

  • AI Revolution: Why Now?
  • AI Models and AI Analytics in Marketing
  • Demand Forecasting
  • Customer Segmentation
  • Buyer Persona
  • Microtargeting
  • AI and Customer Needs
  • AI and Idea Generation
  • Applying AI in New Product Development
  • Utilizing AI in the Design Process
  • Branding and Consumer Behavior
  • Branding in the Age of AI and Big Data
  • Introduction to Machine Learning in Advertising
  • Predicting Email Open Rates
  • DeepAudio: A Theory-Based AI System for Audio Ad Analysis and Diagnosis
  • DeepSense: Integrated Analysis for Enhanced Predictive Accuracy
  • AI in Media Management
  • The Three Phases of CRM
  • Customer Satisfaction
  • Balancing Acquisition and Retention
  • Decision Journey Analytics Framework
  • Recommendation Systems
  • Customer Lifetime Value and Loyalty Programs
  • AI-Based Approaches to Marketing and Automation Within CRM
  • Sales Force Optimization
  • AI and Analytical Techniques in Inventory and Logistics
  • Demand Chain Digitization and Internet of Things (IoT)
  • Pricing Optimization and Dynamic Pricing
  • Testing and Validation of Pricing and Revenue Management
  • Text-Based Generative AI
  • Image-Based Generative AI
  • Audio Generation
  • Using AI to Generate a Media and Marketing Plan
  • Limitations of AI and Analytics in Marketing
  • The Future of Generative AI and Marketing

In this course, you will:

  • Gain a comprehensive understanding of various AI and analytics tools used in marketing.
  • Learn to leverage AI and analytics to enable effective decision-making and goal attainment across marketing functions.
  • Discover how to optimize AI and analytics, spanning segmentation, branding, pricing, CRM, and more to inform marketing plans and strategies.
  • Creatively apply generative AI techniques to develop innovative marketing solutions, including original content generation and approaches to customer engagement.
  • Explore AI ethics, focusing on ensuring secure and compliant AI adoption in marketing decisions.
  • Learn how to implement AI-powered solutions, prioritizing data privacy, transparency, and compliance.
Certificado del Programa CXO Blended Program en Miami Herbert Business School

Miami Herbert in Numbers

#1

in Florida, according to Poets&Quants’ Best Undergraduate Business Schools of 2023

#5

in Florida, according to Poets&Quants’ Best Undergraduate Business Schools of 2023

TRIPLE CROWN

we are in the top 1% of business schools with AMBA, EQUIS, and AACSB accreditation.

Miami Herbert in Numbers

#24

in the world for Custom Executive Education Programs in the Financial Times ranking

#1

in Florida according to Poets & Quants’ Best Undergraduate Business Schools of 2023

#5

 in the United States for Custom Professional Education Programs in the Financial Times ranking

TRIPLE CROWN

Less than 1% of the world’s business schools have AMBA, EQUIS, and AACSB accreditation.

This course is designed for:

  • Senior marketing managers who want to gain insights into leveraging AI and analytics to refine strategic decision-making processes, enhance campaign performance, and drive overall marketing effectiveness within their organizations
  • Marketing team leaders who wish to acquire the necessary knowledge and skills to guide their teams in implementing AI and analytics tools effectively, fostering innovation, and staying ahead of market trends
  • Marketing analysts looking to enhance analytical capabilities by learning advanced techniques and tools for data interpretation, predictive modeling, and optimizing marketing campaigns through AI-driven insights
  • Aspiring marketing professionals who want to develop a competitive edge in the job market by familiarizing themselves with the latest advancements in AI and analytics to position themselves as valuable assets to prospective employers seeking innovative marketing talent

Meet the Faculty

Dr. Joseph Johnson

Associate Professor of Marketing, Miami Herbert Business School

Dr. Joseph Johnson is an Associate Professor of Marketing at Miami Herbert Business School and a member of the AI and Big Data Center at the University of Miami’s Institute for Data Sciences. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, and a doctoral seminar on quantitative methods for marketing management. His current research focuses on the use of artificial intelligence and text-mining tools as a decision aid for managers.
 
He has created and collaborated in the development of the following initiatives: deep learning algorithms for advertising design and testing; brand management tools using text mining; customer satisfaction and service quality measurement tools using text mining; dynamic optimization methods for retail promotions; media planning tools for big Pharma; digital media analytics for non-profit organizations; the clinic scheduling model for the University of Miami’s clinics; risk models for predicting post-surgery health outcomes.
 
Dr. Johnson’s research has appeared in leading journals, including the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Optimization Theory and Applications, and IEEE Proceedings of the International Conference of Machine Learning Applications.
 

LO QUE OPINAN NUESTROS PARTICIPANTES

José Carlos Rivera Rodríguez

Chief Information Officer, Store Management System, LLC.

“El programa me ha dado un ‘mindset’ diferente. Ahora entiendo procesos, tecnologías y la importancia del estratega de marketing en una organización para poder mejorar las entrategias tecnológicas y que estas aporten valor a la organización”.

Juan Arturo Jimenez García

Chief Information Officer, Store Management System, LLC.

“Excelente experiencia. Se aprenden muchos contenidos actualizados con ejemplos muy concretos y puntuales. Las sesiones son enriquecedoras y los casos de estudio se pueden aplicar a la realidad”.

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