ONLINE EXECUTIVE EDUCATION

Mastering AI: Shaping the Future of Business and Leadership

Shaping the Future of Business and Leadership

Mastering AI

Shaping the Future of Business and Leadership

START DATE
March 4, 2025
DURATION
8 weeks
Online
PRICE
US$2,400
LANGUAGE
English
Enroll now to receive a 15% tuition reduction. Only until January 21, 2025

Harnessing the Power of AI to Drive Innovation and Achieve Sustainable Growth

Unlock the transformative power of AI with this 8-week, 100% online course from Miami Herbert Business School. Dive into the full journey of AI—from its groundbreaking origins to its game-changing business applications. Designed for forward-thinking professionals, this program equips you with practical strategies to solve real-world challenges, boost productivity, and lead with data-driven decisions. Explore ethical considerations and learn how to navigate resistance to AI adoption, ensuring responsible and impactful leadership. Through expert-led discussions and hands-on exercises, you’ll gain the expertise to implement AI solutions that spark innovation and drive lasting success.

72%

of businesses have already adopted AI for at least one business function.

Source: McKinsey & Company

64%

of businesses expect AI to increase productivity.

Source: Forbes Advisor

$15 Trillion

AI tech has the power to increase revenue by over $15 trillion by the end of the decade.

Source: PwC
 

Course Modules

1.1. Introduction to AI

1.2. History of AI Breakthroughs 

1.3. What Are the Current Capabilities of AI?

1.4. Large Language Models (LLMs) 

1.5. Strategic Applications of AI

1.6. AI Readiness. How to Prepare Businesses for the Future

2.1. AI’s Economic Impact: Transforming Industries and Markets

2.2. Case Studies on AI Adoption and Market Expansion: Open AI, Google, Microsoft, and Moderna 

2.3. Strategy and Advice for the C-Suite

2.4. Overcoming Organizational Inertia

2.5. The Learning Curve Effect

2.6. Accelerating Innovation: The Data Network and Flywheel Effects

3.1. Generative AI Tools

3.2. How Is AI Being Used in Creative Industries?

3.3. How Can We Augment Human Creativity?

3.4. How Can We Use AI to Improve Product Design and Innovation?

3.5. How Can AI be Used in Brand Management and Marketing?

3.6. Case Studies on AI-Driven Branding Campaigns

4.1. AI’s Automation Capabilities

4.2. Case Studies on AI Tools

4.3. AI Augmentation and Automation

4.4. AI- Driven Decision Support Systems

4.5. The Impact of Generative AI on Work

4.6. Strategies for Re-Architecting Jobs

5.1. What Is Algorithmic Management?

5.2. Case Study: Uber

5.3. Why Should Traditional Businesses Consider Algorithmic Management?

5.4. How Can You Design Algorithmic Management Systems?

5.5. How Does It Feel to Be Managed by an Algorithm?

5.6. How Can You Use Algorithmic Management Competently and Ethically?

6.1. Digital Transformation

6.2. Frameworks for AI Adoption Maturity

6.3. The Growth Mindset

6.4. Strategies for Democratizing Data

6.5. Scaling AI

6.6. Emerging Trends and Future Directions

7.1. Introduction to Ethical AI Frameworks

7.2. Implementing Ethical AI Frameworks

7.3. AI Ethics Leadership

7.4. AI Orchestration

7.5. Business of AI

7.6. Ethical AI Applications

8.1. What Is Emotional Intelligence?

8.2. Why Does a Leader’s EI Matter for AI Adoption?

8.3. AI Anxiety

8.4. How Can Leaders Drive AI Adoption?

8.5. Case Study—Leading with Emotional Intelligence

In this course, you will:

  • Explore the evolution and historical context of AI and learn to differentiate between various types of AI.
  • Discover key players in the AI industry and analyze global competition dynamics to recognize business opportunities and challenges.
  • Apply AI techniques to foster innovation, creativity, and enhance organizational performance in your organization.
  • Leverage predictive AI models for problem-solving, optimize outcomes, and understand the AI value chain from data to predictions.
  • Uncover dynamic strategies for algorithmic management, governance frameworks, and driving organizational transformation.
  • Navigate ethical considerations surrounding AI automation and develop strategies for responsible AI implementation.
Certificado del Programa CXO Blended Program en Miami Herbert Business School

Miami Herbert in Numbers

#24

in the world for Custom Executive Education Programs in the Financial Times ranking.

#1

in Florida according to Poets & Quants’ Best Undergraduate Business Schools of 2024 ranking.

#5

among U.S. Custom
Professional Education
Programs in the Financial Times ranking.

TRIPLE
CROWN

We are in the top 1% of business schools with AMBA, EQUIS, and AACSB accreditation.

This course is designed for:

  • Executives, directors, and managers who want to leverage AI to optimize operational efficiency, envision new business opportunities, and future-proof their organization.
  • Consultants looking to use AI to make informed decisions, personalize client solutions, and increase efficiency.
  • Marketing experts who want to learn about AI to enhance customer insights, optimize campaigns, improve customer experience.
  • IT & technology professionals who wish to expand their skills, improve problem-solving, automate routine tasks, and boost their careers.
  • Professionals from all sectors seeking to deepen their understanding of AI—its history, transformative impact, and practical applications in today’s business world.

Meet the Faculty

Dr. Robert Plant

Associate Professor and Chair, Business Technology Department, Miami Herbert Business School

Dr. Robert Plant’s is an associate professor and the chair of the Department of Business Technology at the Miami Herbert Business School and director of the Intelligent Computer Systems Research Institute. Dr. Plant’s current research focuses on labor economics and the ways in which AI technology is impacting the workforce.
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Dr. Robert Gregory

Associate Professor, Business Technology Department, Miami Herbert Business School

Dr. Robert Gregory’s research focuses on novel phenomena related to digital innovation and the transformation of incumbent firms in the context of digital business strategy. His research has appeared in MIS Quarterly, Information Systems Research, Academy of Management Review, and MIT Sloan Management Review, among many others.
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Dr. Ingrid Vasiliu-Feltes

Professor at the University of Miami
Dr. Vasiliu-Feltes is a Diplomate of the American Academy of Child and Adolescent Psychiatry, the American Board of Psychiatry and Neurology, and a Distinguished Fellow of the APA. She has a longstanding interest in bioethics, holding certifications from Harvard and the NIH, and serves as an Advisory Partner at Virtue Consultants and an expert advisor on digital identity and ethics for the EU’s Blockchain Observatory. She previously held roles as Chief Ethics Officer for the Government Blockchain Association and Chief Quality Officer at UHealth and MEDNAX.
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Dr. Marie Dasborough

Professor at the University of Miami
Dr. Marie T. Dasborough is a professor at the University of Miami’s Herbert Business School, known for her expertise in leadership, emotional intelligence, and organizational behavior. Her research focuses on the role of emotions in workplace dynamics, exploring how emotional intelligence influences leadership effectiveness, ethical behavior, and employee well-being. Dr. Dasborough’s work has advanced understanding in these areas, contributing valuable insights into the connections between emotions, leadership, and team performance.
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LO QUE OPINAN NUESTROS PARTICIPANTES

José Carlos Rivera Rodríguez

Chief Information Officer, Store Management System, LLC.

“El programa me ha dado un ‘mindset’ diferente. Ahora entiendo procesos, tecnologías y la importancia del estratega de marketing en una organización para poder mejorar las entrategias tecnológicas y que estas aporten valor a la organización”.

Juan Arturo Jimenez García

Chief Information Officer, Store Management System, LLC.

“Excelente experiencia. Se aprenden muchos contenidos actualizados con ejemplos muy concretos y puntuales. Las sesiones son enriquecedoras y los casos de estudio se pueden aplicar a la realidad”.

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