Course Overview
- AutoML
- IBM Watson Personality Insights
- Adobe Budget Allocation Tool
- Image generation tools
- ChatGPT
Why Enroll in this course
Earn a certificate of completion with the official seal of Miami Herber Business School.
Recieve expert instruction from Miami Herbert faculty, experts, and contributors.
Network with professionals from your industry in interactive discussion forums.
Master AI-driven marketing to forecast trends, segment data, and target audiences.
Develop and execute a strategic marketing plan with advanced AI tools.
Gain practical insights from real-world case studies, and how to apply winning formulas.
LEARNING OBJECTIVES
01
Gain a comprehensive understanding of various AI and analytics tools used in marketing.
02
Learn to leverage AI and analytics to enable effective decision-making and goal attainment across marketing functions.
03
Discover how to optimize AI and analytics, spanning segmentation, branding, pricing, CRM, and more to inform marketing plans and strategies.
04
Creatively apply generative AI techniques to develop innovative marketing solutions, including original content generation and approaches to customer engagement.
05
Explore AI ethics, focusing on ensuring secure and compliant AI adoption in marketing decisions.
06
Learn how to implement AI-powered solutions, prioritizing data privacy, transparency, and compliance.
THIS COURSE IS DESIGNED FOR:
- 01 Senior marketing managers seeking to leverage AI and analytics to enhance strategic decision-making, optimize campaign performance, and drive overall marketing effectiveness.
- 02 Marketing team leaders who want to harness AI and analytics tools to drive innovation and enhance team efficiency, staying ahead of market trends.
- 03 Marketing analysts aiming to elevate their skills in data interpretation and predictive modeling to optimize campaigns with AI-driven insights.
- 04 Aspiring marketing professionals looking to master AI and analytics to gain a competitive edge and become valuable assets to prospective employers seeking innovative talent.
WHAT OUR PARTICIPANTS SAY
EARLY REGISTRATION BENEFITS
SAVE 15%
NEW PROGRAM FEE
SAVE 10%
NEW PROGRAM FEE
SAVE 5%
NEW PROGRAM FEE
GROUP DEALS
Tuition reductions for groups are available upon consultation with an advisor.
COURSE HIGHLIGHTS
- 01 Boost marketing campaign outreach with AI-powered tools and techniques.
- 02 Drive digital innovation across the various marketing functions.
- 03 Create a technologically and ethically advanced environment for developing marketing strategies.
- 04 Enhance marketing plans and strategies with AI-driven market segmentation, branding, and CRM.
- 05 Predict market trends and anticipate consumer needs with market analysis tools.
- 06 Extract actionable insights to develop data-informed marketing strategies.
COURSE CONTENT
Module 1: The AI Revolution, AI Models, and Analytics for Segmentation
Leverage AI-driven analytics to mine vast datasets and strengthen marketing strategies like segmentation, buyer personas, and microtargeting.
- AI Revolution: Why Now?
- AI Models and AI Analytics in Marketing
- Demand Forecasting
- Customer Segmentation
- Buyer Persona
- Microtargeting
Module 2: AI, New Product Development, and Branding
Explore AI initiatives that factor into customer demand, product development, and the 360º marketing cycle to enhance campaign efficacy.
- AI and Customer Needs
- AI and Idea Generation
- Applying AI in New Product Development
- Utilizing AI in the Design Process
- Branding and Consumer Behavior
- Branding in the Age of AI and Big Data
Module 3: AI in Advertising and Media Management
Analyze how machine learning and predictive analytics are transforming advertising, media management strategy, and marketing decision-making.
- Introduction to Machine Learning in Advertising
- Predicting Email Open Rates
- DeepAudio: A Theory-Based AI System for Audio Ad Analysis and Diagnosis
- DeepSense: Integrated Analysis for Enhanced Predictive Accuracy
- AI in Media Management
Module 4: AI and Customer Relationship Management
Strengthen CRM principles through AI-driven automation, CLV insights, and loyalty programs metrics to strengthen acquisition and retention.
- The Three Phases of CRM
- Customer Satisfaction
- Balancing Acquisition and Retention
- Decision Journey Analytics Framework
- Recommendation Systems
- Customer Lifetime Value and Loyalty Programs
- AI-Based Approaches to Marketing and Automation Within CRM
Module 5: AI in Sales and Distribution
Transform sales through sales force optimization, smart logistics, and AI- and analytics-led chain digitalization with IoT for stronger distribution.
- Sales Force Optimization
- AI and Analytical Techniques in Inventory and Logistics
- Demand Chain Digitization and Internet of Things (IoT)
Module 6: AI and Analytics in Pricing and Revenue Management
Leverage AI and analytics to optimize pricing and revenue, test and validate predictive pricing models, and assess risk and uncertainty.
- Pricing Optimization and Dynamic Pricing
- Testing and Validation of Pricing and Revenue Management
Module 7: Generative AI and Marketing
Spark new marketing possibilities with generative AI through text, image, and audio creation to elevate content and strategy.
- Text-Based Generative AI
- Image-Based Generative AI
- Audio Generation
Module 8: Generating AI-Powered Marketing Strategies: Promises and Perils
Create your digital twin framework, navigate AI’s promises and pitfalls, and explore AI-enriched marketing strategies for your organization.
- Using AI to Generate a Media and Marketing Plan
- Limitations of AI and Analytics in Marketing
- The Future of Generative AI and Marketing
NEXT STEPS...
MEET THE FACULTY
Dr. Joseph Johnson, PhD
Dr. Joseph Johnson, PhD
Dr. Joseph Johnson is an Associate Professor of Marketing at Miami Herbert Business School and a member of the AI and Big Data Center at the University of Miami’s Institute for Data Sciences. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, and a doctoral seminar on quantitative methods for marketing management. His current research focuses on the use of artificial intelligence and text-mining tools as a decision aid for managers.
He has created and collaborated in the development of the following initiatives: deep learning algorithms for advertising design and testing; brand management tools using text mining; customer satisfaction and service quality measurement tools using text mining; dynamic optimization methods for retail promotions; media planning tools for big Pharma; digital media analytics for non-profit organizations; the clinic scheduling model for the University of Miami’s clinics; risk models for predicting post-surgery health outcomes.
Dr. Johnson’s research has appeared in leading journals, including the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Optimization Theory and Applications, and IEEE Proceedings of the International Conference of Machine Learning Applications.
ENROLLMENT PROCESS
01
Complete the form on the registration page.
02
Pay the tuition fee through our secure gateway.
03
Receive a welcome email with your credentials for the virtual campus.
04
Gain access to the course.
OUR FLEXIBLE PAYMENT OPTIONS
EARLY REGISTRATION BENEFIT
Secure your place now with a special time-limited tuition benefit.
INSTALLMENTS
Flexible payment options available. Schedule a call with our program advisors to learn more.
GROUP DEALS
Tuition benefits for groups are available upon consultation with an advisor.
FRECUENTLY ASKED QUESTIONS
01 What is the Miami Herbert approach to online learning?
Miami Herbert Business School delivers its courses through one of the world’s most innovative, technology-driven e-learning platforms to provide participants with a collaborative and engaging format to ensure an enriching learning experience.
02 How will I interact with other program participants?
03 What evaluation criteria will you apply for me to successfully complete the program?
To ensure your successful completion of the program, we will evaluate your progress based on the following criteria:
- Submit assignments and participate in discussion forums.
- Take regular self-assessment tests.
- Solve individual case studies that simulate real-world scenarios.
- Maintain an average score of at least 80% for each module.
04 Why take an online course with Miami Herbert Business School?
Miami Herbert Business School's online courses provide a flexible learning experience, enabling you to gain practical, real-world insights from renowned faculty while managing your professional and personal commitments. Apply what you learn directly to your career for immediate impact.
05 What is the enrollment process?
06 What is the difference between faculty-led webinars and sessions with the teaching assistant?
07 What is the difference between Live Online Courses, Online Courses and Blended Programs?
Live Online Courses are three-week programs that allow participants to engage in real-time sessions with Miami instructors.
Online Courses are eight-week programs that combine e-learning and Live Online sessions for maximum advantage.
Blended Programs are eight-month executive education experiences designed exclusively for leaders and C-suite executives, combining online and on-campus learning to provide advanced skills, meticulous theory-based methodologies, and foster valuable networking opportunities.
